英语应用文写作之促销信

例（1） 推荐有库存的货物

　　谢谢你们6月1日的订单。随函附上一份价目单。同时，我们已另邮寄出一份我们罐装蔬菜系列产品目录，相信很快会抵达你处。

　　然而，我们感到遗憾的是，目前对我们的罐装水果产品需求甚殷，因为时值仲夏，这是我们水果销售的最忙季节。正因为如此，罐装桃子和葡萄供不应求，我们无法满足所有顾客的需求。事实上，我们的葡萄产品几乎缺货。

　　不过，我们可以推荐杏子，目前尚有存货。

　　你们也许有兴趣得知，从6月1日起，我们对大宗购买实行新的折扣优惠。

　　我们希望很快收到你们的订单。

　　A Letter to Recommend Goods Available from Stock

　　Dear Sirs,

　　Thank you for your order of June 1. We enclose a catalogue and price list. Meanwhile, we have also sent a catalogue of our range of tinned vegetables under separate cover, which we trust will reach you very soon.

　　We are sorry, however, that our tinned fruit products are in great demand at the moment, since it is in the middle of summer, which is our busiest season for fruit. Because of this, tinned peaches and grapefruit are in short supply, and we cannot satisfy all our customers' demands. In fact, our grapefruit products are almost out of supply.

　　We can recommend apricots, which fortunately we have in stock at the moment. You may be interested to know that our new discounts for bulk purchase came into effect on June 1st.

　　We would be please to receive your order very soon.

　　Yours faithfully,

　　例（2） 老定价优惠老客户

　　非常感谢你和你的第392号订单。

　　不幸的是，和其他供应商一样，自从你2年前向我们订购后，我们的价格已经上涨。这是由于原材料上涨所致。 不过，你会高兴得知，我们已经决定按照老定价向你供应这批订货，因为你曾是我们的老客户。

　　我会随时通知你有关订单的执行进展情况。

　　Old Price to Favour Old Client

　　Dear Mr. Henry,

　　Thank you very much and your order No.392.

　　Unfortunately, in common with other suppliers, our prices have risen since you placed an order with us two years ago. This is due to the rising cost of raw materials.

　　However, you will be pleased to hear that we have decided to supply your current order at the old price as you used to be our regular client. I will keep you fully informed about the progress of your order.

　　Yours sincerely,

　　（Ms. Addison Tanghal）

　　Sales Director

　　例（3） 与老客户恢复关系

　　我们查阅了记录，遗憾地发现自去年10月以来，我们一直未能有幸接到你们的订单。

　　由于你们曾是我们的长期客户，我们非常关心你们是对我们的产品不满意，还是对我们处理你们订货的方式不满意。如果你们遇到了一些同我们有关的问题，请你们填下一随函所附的回访卡，好吗？我们会及时留意你们的意见。

　　也许你们有兴趣知道，我们最近已被三家美国大厂商委任为代销商，负责在本国的电脑销售。我们的货源中有各种一流的个人电脑，价格非常诱人。从所附的产品目录中你们会看到我们的价格大大低于其他进口商。此外，我们的支付条件非常优惠。

　　我们期待再次收到你们的订单。

　　A Letter to Renew Relation with an Old Client

　　Dear Sirs,

　　Looking though our records we note with regret that we have not had the pleasure of an order from you since last October.

　　As you were one of our regular clients, we are very much concerned if you have been dissatisfied either with our goods or with the way in which we have handled your orders. Would you please fill out the enclosed reply card if you have encountered some problems with us? We will give your comments immediate attention.

　　We think you may you may be interested to know that we have recently been appointed agents for the sale in this country of the computers of three of the leading American manufacturers. Our stocks now include a wide range of first - class personal computers at very attractive prices. You will see from the catalogue enclosed that our prices are very much lower than those of other importers. In addition, we are offering very generous terms of payment.

　　We look forward to the pleasure of your renewed order.

　　Yours faithfully,

　　例（4） 推 销 商 品

　　再也不用洗锅盘了

　　我们当真这么说；再也不用洗锅盘了！

　　现在您可以用漂亮的搪瓷器皿从事各种烹调——用同一件漂亮的器皿烹调和盛放食物。煮、煎、烤、烘，搪瓷器皿样样都行。如果您愿意，还可以在该器皿内冰冻食物。这些漂亮的器皿用制造导弹外壳的特殊材料制成，能够从冰箱内取出，放上火炉，再端上餐桌。您随后将它们放入洗碗机或者洗涤槽同其他碟子放在一起就行了。再也无须费神擦拭。

　　请来大商店的家用器皿部

　　观看搪瓷器皿的展销

　　周三、周四、周五 4月10日、11日、12日

　　接受一下这些能烹调和盛放食物的器皿，亲手试试。您会对它们实用而又漂亮的设计留下深刻印象，而最重要的是它那令人惊诧的合理价格。

　　A Letter to Promote the Sale of Products

　　NEVER WASH PANS AGAIN

　　Dear Customer: We said it and we mean it: NEVER WASH PANS AGAIN!

　　You can now do all your cooking in beautiful Ceramic Ware—cook and serve food in the same lovely dishes! Boil, fry, roast, bake—do it all in Ceramic Ware. Freeze food in the same dishes, if you wish. These beautiful utensils, made of the same amazing ceramic used in missile cones, can go from freezer to stove to table. You then slip them into the dishwasher or the sink with the other dishes. Never slave at scouring pans again.

　　Come see Ceramic Cookware Demonstrated

　　in Big Store's Housewares Department

　　Wednesday, Thursday, Friday

　　April 10th, 11th, and 12th

　　Handle these Ceramic cook-and-serve pieces. Test and try them yourself. You'll be impressed by their practical and beautiful design, and more important of all the surprisingly reasonable prices.

　　Yours very truly,